General

1. Welcome to Webometry. These Terms and Conditions (“Terms”) govern your use of our digital advertising services on search engines (SEM), including Google Ads, and on social media platforms such as Facebook, Instagram, and LinkedIn. By using our services, you agree to abide by these terms. Please read them carefully.
2. All services provided by Webometry (“Webometry”, “we”, “our”, “us”) may be used for lawful purposes only. Transmission, storage or presentation of any information, data or material in violation of any New Zealand law is prohibited. This includes, but is not limited to: copyrighted material, material we judge to be threatening, obscene, hateful, disinformation that may cause harm to others, or material protected by trade secrets and other statutes. The subscriber agrees to indemnify and hold harmless Webometry from any claims resulting from the use of service which damages the subscriber or any other party.
3. We reserve the right to alter these Terms without notice.
4. We offer digital advertising services to help promote your business on various online platforms.
5. We will discuss and agree on pricing and payment terms with you before commencing any advertising campaigns. Payment details and billing processes will be outlined in our agreement.
6. Upon acceptance, both parties will agree in writing over the scope of work to be completed.
7. You, as the client, agree to complete our campaign brief questionnaire, and provide accurate and up-to-date information required for the advertising campaign(s), including target audience and any other necessary materials. Failure to do so may affect the effectiveness of the campaigns.
8. We will use our expertise to manage and optimise your advertising campaigns. The specifics of campaign management, including reporting, frequency, and adjustments, will be agreed upon in our agreement.
9. Either party may cancel the service after the stipulated minimum campaign period by providing 2 weeks’ written notice. Cancellation terms and any related fees will be specified in our agreement.
10. Webometry respects your privacy and will not share your confidential information or data with third parties.
11. Our goal is to help you achieve your advertising objectives as outlined in the campaign brief, but we cannot guarantee specific results. Advertising performance depends on various factors, including market conditions.
12. These Terms are governed by the laws of New Zealand. Any disputes will be subject to the jurisdiction of New Zealand courts.
13. If you have any questions or concerns regarding these Terms or our services, please contact us at ads@webometry.co.nz

Search, Display & Shopping Ads

1. The general Terms listed above apply here.
2. We charge a fixed, one-off fee to cover the basics of setting up your campaign.
3. As part of our setup process, we will evaluate the quality of your website as a target for the ads campaign prior to the campaign. If we find that aspects of your website’s content, navigation or design are not of sufficient quality, we may recommend what needs to be updated. For Shopping Ads, we will evaluate the quality of your product feed and landing pages, and ensure that product data adheres to Google and Bing shopping/product ads requirements. Failure to address identified shortcomings may affect the performance of the campaign. We may be able to carry out any recommended remedial work ourselves, by agreement, and at additional cost.
4. We will require appropriate permissions before we start the campaign, and for the duration of the campaign, to access your Google Analytics, Google Tag Manager, Google Search Console and/or Bing Webmaster Tools, Google Business Profile, and any other systems and services, to ensure the campaign runs effectively, and so that we can report on the performance of the campaign using basic tracking and tagging. Additional fees will apply if we need to implement any of these systems and services ourselves prior to the campaign. These fees will be specified in our agreement.
5. For e-commerce advertising, we will require appropriate permissions before and during the Shopping Ads campaign to access your Google Merchant Center and Bing Merchant Center accounts for campaign setup, management, and reporting. Additional fees will apply if we need to implement any of these systems and services ourselves prior to the campaign. These fees will be specified in our agreement.
6. During the campaign, any additional work after the setup not included in usual campaign management, e.g. custom tracking / tagging /Analytics requests, UX recommendations to improve the page layout, feed optimisation, product title and description writing, etc will incur additional charges billed at a standard hourly rate.
7. Work by us to set up, launch and manage any additional mini-campaign or campaigns, such as time de-limited sales or special offers advertising, will incur additional charges billed at a standard hourly rate.
8. Our campaigns require a minimum duration of 3 months. After 3 months, either party may cancel the service – see point 9 of the general Terms, above.
9. You as our client are responsible for ensuring there are sufficient funds to cover the cost of the media spend for the duration of the ads campaign. Failure to do so will result in the campaign being paused or the ad account disabled by the platform involved — this is not something we can control. As well, campaign optimisations can be lost after 7-10 days of non-activity. This means restarting the campaign from scratch when funds are available. If sufficient funds are not provided by you to continue the campaign within 2 weeks from receiving a notification from the platform, we will interpret this as a cancellation by you, and proceed accordingly.
10. Creation of display ad creative can be undertaken by our in-house designer or videographer, or by you, the client, according to what is specified in our agreement. Note that creating Shopping Ads campaigns does not involve traditional display ad creative, but focuses on product images, titles, and descriptions.
11. Ad spend is additional and paid directly to Google / Bing (unless otherwise arranged).
12. There is a chance of + or – 10% variation in budgets spent and this will be communicated to you at the right time with recommendations. Budget variance for Shopping Ads can be slightly higher due to dynamic bidding strategies and automated product ad adjustments.
13. Meetings/calls are additional unless otherwise specified.
14. You agree to not make any changes to the ad platforms or Google or other search engine accounts from the client side without informing us. Any changes you make can impact account performance and our ability to manage the account.
15. Any additional cost attracted by changes to a campaign requested by you while the campaign is running will be specified in our agreement.
16. At the conclusion of our agreement, we will deactivate all advertising content created by us. You will retain access to all data and insights from the period during which we ran your Google or Bing Ads. Failure to allow us to complete our offboarding process will incur a fee of $2500 + NZ GST for use of content.
17. Any ad copy or creative developed by us for your business is licensed only for use during the period of your engagement and is intended for the purpose it was developed for only.

Social Media Ads

1. The general Terms listed above apply here.
2. We charge a fixed, one-off fee to cover the basics of setting up your campaign.
3. We will require appropriate permissions before we start the campaign, and for the duration of the campaign, to access your social media account(s), Google Analytics, Google Tag Manager, and any other systems and services, to ensure the campaign runs effectively, and so that we can report on the performance of the campaign. Additional fees will apply if we need to implement any of these systems and services ourselves prior to the campaign. These fees will be specified in our agreement.
4. Our campaigns require a minimum duration of 3 months. After 3 months, either party may cancel the service – see point 9 of the general Terms, above.
5. We request that you do not make any changes to your ad account during our period of management (as per our agreement). Creative development and copy development is also limited to 1 hour per month unless otherwise specified in our agreement. The remainder of the time is used for optimisations and reporting.
6. You as our client are responsible for ensuring there are sufficient funds to cover the cost of the media spend for the duration of the ads campaign. Failure to do so will result in the campaign being paused or the ad account disabled by the platform involved — this is not something we can control. As well, campaign optimisations can be lost after 7-10 days of non-activity. This means restarting the campaign from scratch when funds are available. If sufficient funds are not provided by you to continue the campaign within 2 weeks from receiving a notification from the platform, we will interpret this as a cancellation by you, and proceed accordingly.
7. Written content (copywriting) for social media ads is included.
8. Images or video will be supplied by you, the client, or we can make use of existing account images if these are suitable. Creation of graphics or use of paid stock images can be arranged by us with our in-house design team. Cost for this will be additional and specified in our agreement.
9. Our management fee includes providing a simple monthly report on campaign performance. This will include statistics such as new page likes, conversions, landing page views and/or product sales pertinent to campaign goals. More detailed reporting is an add-on.
10. Ad spend is additional and paid directly to the social media platform (unless otherwise arranged).
11. If you wish to, you can review the initial round of ads before these are run and suggest one round of amends.
12. Meetings/calls are additional unless otherwise specified.
13. The following are not included, unless otherwise detailed in our agreement:

• • Any additional changes to campaigns during the month.
  • Image/video sourcing outside your account (e.g. stock imagery, photography, graphics, video creation).
  • Pre-approval of posts.

Please refer to your specific agreement terms. Additional fees will apply for this work (billed at a standard hourly rate).

14. At the conclusion of our agreement, we will deactivate all advertising content created by us. You will retain access to all data and insights from the period during which we ran your social media advertising. Failure to allow us to complete our offboarding process will incur a fee of $2500 + NZ GST for use of content.
15. Any ad copy or creative developed by us for your business is licensed only for use during the period of your engagement and is intended for the purpose it was developed for only.